---
title: HubSpot
description: Monitor HubSpot usage through OpenLM Cloud Broker.
product: OpenLM Platform
---

HubSpot is a comprehensive platform for marketing, sales, and customer service. It helps businesses manage customer relationships, automate marketing campaigns, and track sales pipelines.

## Before you begin

To begin monitoring HubSpot, ensure you have the following components and permissions in place:

- OpenLM components: OpenLM Cloud Broker, approved in [Broker Hub](https://openlm.com/documentation/cloud/data-collection/broker-hub).
- Platform-specific Requirements: You'll need administrative access to your HubSpot account to generate a private app access token.

## Configure data collection

1. Activate API Access: In your HubSpot developer settings, create a private app and generate an access token with read permissions for users and subscriptions.
2. Add Credentials: In the OpenLM Cloud Broker dashboard, find the HubSpot integration and enter the private app access token.

*HubSpot credential configuration in Cloud Broker*

## Approve HubSpot in OpenLM Platform

1. Sign in to OpenLM Platform.
2. From the menu, go to **License Servers** → **Pending Server**.
3. Select the HubSpot data source, then select **Approve and Merge**.

## Verify the integration

1. In OpenLM Platform, go to **Allocation**.
2. Confirm HubSpot usage data appears.

:::note
It can take up to 3 minutes for data to appear after approval.
:::

## Viewing reports

- **User activity trends** — see which users are most active in the platform; reallocate seats accordingly.
- **Expired or unused licenses** — identify inactive users and reclaim their seats.

## Reference

- [Broker Hub](https://openlm.com/documentation/cloud/data-collection/broker-hub)